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Marketing Analytics to Enhance Your Lifetime Customer Equity I want to learn from articlesI want analytics resourcesRecent Articles
Tracking Persistent User Data Across Your Website with Cookies
FIRM FIXED IDEAS Google Tag ManagerCookiesAttribution How to setup your own personal cookie to store important marketing related information about the website visitor. In moments that could only be described as Deja Vu I came across a solution to a problem I was...
read moreUnifying the User for Marketing Attribution
FIRM FIXED IDEAS Unifying UserMarketing AttributionGoogle Data Studio How to unify marketing insights from silos of data so you have a complete picture of the customer journey. To unify the user for marketing attribution requires a unique identifier across the...
read moreThe Right Way to Use UTM Parameters
If you are not using UTM’s in your marketing links… get on it! If you are, use this as a refresher to ensure that you are efficiently using UTM’s the right way. I say right way, but what I am about to share is the best practices for using them in any marketing plan.
read moreMarketing 101 – Saturation
The important concept behind marketing saturation is entropy. Entropy is the phenomenon of natural decay or a decline over time. Just like in marketing, all of the business activities will slowly perform worse and worse, on average. Usually saturation follows a normal distribution; once it hits its peak it undergoes an entropy and will constantly decline. The more frequently someone is hit with the same message, after a point, it will preform worse and worse.
read moreMarketing 101 – Position and Perceptual Mapping
One of the issues that crops up in every organization is when everyone has different priorities for tasks and views the weights attached to those tasks differently. Unity is when everyone has a somewhat uniform perspective within the company at any given time. Meetings are held to unify us, special events, group activities, projects, inter-department meet ups, it’s all been strategically created with the goal of unifying everyone.
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