Articles centered on helping marketers improve their acquisition, content, and monetization using information, data, and best practices.
Reliable call tracking enables marketers to confidently source all of your inbound phone calls back to a campaign or promotional effort.
Determining potential customers’ buyer intensity is easier when figuring out your marketing qualified leads through the marketing funnel.
Do you have B2B leads hiding in your Google Analytics Network report? Well, as long as you have website traffic and Google Analytics tracking installed, then you have these hidden leads. But who are they?
To ensure that your ads for AdWords paid searches perform well, you first need to define what “well” means for your AdWords account.
Businesses who understand their complete customer journey can capitalize on opportunities and unlock the full set of experiences which lead to more sales.
You can deploy certain tricks to track users across domains, devices, browsers, and time but there are limitations in tracking codes. Since you are limited to what you are currently using, let’s attempt to solve the problem of tracking consumers onto your competitor’s website with what you are already using.
You are tasked with what seems impossible: “Generate hot sales calls from a PPC campaign while staying ROI positive.” If you worked at a marketing agency, then this would probably be in your everyday tasks while working with clients. But unless “Advertising,” “PPC,” “Traffic,” or “Affiliate” is in your job title, then I’m sure you have other things to focus on besides trying to generate calls from digital advertising.
The difference between software speech analytics and human call processing is wide, but there are improvements. Technology has come a long way in the past 40 years making enormous leaps in speech analytics.
Here was the problem: how do I store and pass marketing attribution data into my CRM from those channels that simply assisted in the conversion to prove their value?
To unify the user for marketing attribution requires a unique identifier across the discrete silos of data in order to merge them. Sometimes you have a lot of data that can be merged but possibly not 100% of it.