The Right Way to Use UTM Parameters

The Right Way to Use UTM Parameters

Blog FIRM FIXED IDEAS UTM ParametersUTM ConventionsUTM Builder The right way to use UTM parameters is to use them to attribute marketing activities in a universal and standardized format. “Organization is a journey, not a destination.” – Mom’s Everywhere If you...
Marketing 101 – Saturation

Marketing 101 – Saturation

Blog FIRM FIXED IDEAS Marketing 101 Marketing Saturation Innovation Marketing Saturation is how exposed a consumer is to your messaging and likely to ignore it. “Stand out, without sticking out.” – Friend The important concept behind marketing saturation is entropy....
Marketing 101 – Position and Perceptual Mapping

Marketing 101 – Position and Perceptual Mapping

FIRM FIXED IDEAS Marketing 101 Positioning Map Perceptual Map Marketing position and perceptual mapping is a valuable tool used in research to visually represent the comparative metrics and dimensions of products, brands, and services. “When you throw dirt, you lose...
Marketing Analysis with Excel – Index Match

Marketing Analysis with Excel – Index Match

Monetization FIRM FIXED IDEAS Marketing Analysis Index Match Function Excel A walk-thru of marketing analysis with Excel using the Index Match functions for up to date and dynamic data across cell ranges. “[The files] they’re *in* the computer?” – Hansel in Zoolander...