by Kevin Dieny | Nov 12, 2019 | Acquisition
Kevin Dieny FIRM FIXED IDEAS Online Call TrackingDynamic Number InsertionCall Attribution Original post. The best way to track your phone calls online is to track 100% of calls made online in a reliable way. Sometimes free can be good enough. As a marketer, it’s easy...
by Kevin Dieny | Nov 1, 2019 | Acquisition
Lead Generation FIRM FIXED IDEAS Lead GenerationB2BGoogle Analytics Original post. Do you have B2B leads hiding in your Google Analytics Network report? But who are they? Do you have B2B leads hiding in your Google Analytics Network report? Well, as long as you have...
by Kevin Dieny | Oct 18, 2019 | Acquisition
Blog FIRM FIXED IDEAS Adwords Paid SearchGoogle Ads Quality ScoresAd Relevance Original post. How to know if your Google AdWords paid search ads are performing well and what to do about campaigns that are underperforming. “Well paid search marketers spend their time...
by Kevin Dieny | Oct 16, 2019 | Acquisition
Blog FIRM FIXED IDEAS Cross-Domain TrackingGoogle Tag ManagerData Quality Original post. You can deploy certain tricks to track users across domains, devices, browsers, and time but there are limitations in tracking codes. The fundamental problem with competitor...
by Kevin Dieny | Oct 15, 2019 | Acquisition
Blog FIRM FIXED IDEAS Pay Per ClickLead GenerationReturn on Investment Original post. You have multiple priorities to keep in mind in marketing and sales – here’s some tips to keep both in the forefront of your mind. “Generate hot sales calls from a PPC campaign while...
by Kevin Dieny | Apr 8, 2017 | Acquisition
Blog FIRM FIXED IDEAS UTM ParametersUTM ConventionsUTM Builder The right way to use UTM parameters is to use them to attribute marketing activities in a universal and standardized format. “Organization is a journey, not a destination.” – Mom’s Everywhere If you...
