Marketing 101 – Saturation

Marketing 101 – Saturation

Blog FIRM FIXED IDEAS Marketing 101 Marketing Saturation Innovation Marketing Saturation is how exposed a consumer is to your messaging and likely to ignore it. “Stand out, without sticking out.” – Friend The important concept behind marketing saturation is entropy....
The 5 Point Setup for Adwords Search Success

The 5 Point Setup for Adwords Search Success

FIRM FIXED IDEAS Adwords Search Checklist Use this five point checklist to ensure that you have Adwords Search set up to maximize the overall marketing plan of your company. “Everything should be made as simple as possible, but not simpler.” – Albert Einstein...
Marketing 101 – Market Research

Marketing 101 – Market Research

FIRM FIXED IDEAS Marketing 101 Market Research Insight Marketing research is extracting data and insights from customers, the market, competitors, and producers, in order to create marketing opportunities. “Research is to see what everyone else has seen, and think...
Careers in Marketing

Careers in Marketing

Careers FIRM FIXED IDEAS Marketing Careers Categories A look marketing careers in the industry and what kind of work is involved as a marketer. “A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs Marketing careers can be broken...
The Best Google Marketing Tools from 2017

The Best Google Marketing Tools from 2017

Google FIRM FIXED IDEAS Tools Marketing Google The best Google marketing tools to leverage and optimize the strategies and goals of a company. “Not all tools are made equal and not all companies need every tool,” – Me We are already one month into 2017 and I want to...