FIRM FIXED IDEAS
The best Google marketing tools to leverage and optimize the strategies and goals of a company.
“Not all tools are made equal
and not all companies need every tool,” – Me
We are already one month into 2017 and I want to highlight my favorite marketing tools that I believe will help marketers and companies make an impact in their market share for the coming year. My suggestions for tools will be based on my own experiences (pros and cons) of using the tools for various companies in various industries.
A final consideration, these tools do not make marketers great – it’s what you use these tools for and how you use them; a guide will not be provided at this time.
Google Analytics is by far one of the most useful tools you have. There are numerous alternatives especially for corporations and custom solutions for certain industries but Google’s Analytics is by far the most common. The power of this tool comes from the organization of data and being able to optimizing your strategies based on digital traffic. My suggestion is take a course or become certified in navigating and utilizing Google Analytics if you haven’t already.
Google Adwords can be one of the most frustrating and wonderful tools you have to help you acquire traffic. Adwords ties searches and relevant traffic together and enables companies a way to drive traffic to their websites. I mentioned frustrating because it requires time to learn, mistakes to be overcome, and constant optimization to keep from overspending. The wonderful element is that when success does finally come it can feel exhilarating and do wonders for businesses. I highly recommend taking courses and following blogs or attending conferences to stay on top of your game.
Gmail is on this list for a simple reason – it’s one of the best email platforms available and most marketers are framing their email campaigns around the stringent safeguards and protections that Gmail provides.
Pagespeed insights is a tool and browser extension to help you understand the loading time and delays that affect your web pages. Consider that a difference of 1-3 seconds can mean the difference between a sale and a loss – it’s easy to see why page speed is important. Marketing management relies on constant checking to ensure that your pages are optimized.
Search Console is a basic tool – you can definitely utilize the insights provided by this tool throughout your campaigns. The existence of this tool does provide the ability of the API for tools such as SEMRush to provide even better insight into the search keywords that drove traffic into and throughout your website.
Within the Developers pages mentioned prior is a specific tool I want to highlight called the Query Explorer. When creating inbound links to webpages that you own I strongly urge you to append your links with analytics information. You can do this using the query explorer. Before you start please create a grid of all the simplified extensions you will be using so everyone in the marketing team has the correct information.
Google Sheets is a cloud based version of excel with most of the same features. When collaboration is important Sheets is a simple way to share and track data. Controlling the privacy of the sheets is also a perk.
The Google Tag Assistant is a browser extension designed to help you ensure that your pixels and tags are implements correctly. Unless you have a programming background it’s very easy to improperly place or designs your pixels/tags. As webpages become numerous it’s also easy to forget and have pages with misfires never get reported – potentially skewing the data. Get this, check your tags, and safe yourself the time.
As of the date of publication all the names and titles are relevant to this post.