The Best Marketing Resources from 2017

The Best Marketing Resources from 2017

Education FIRM FIXED IDEAS Resources Marketing Education How to become a better marketer by actively pursuing the educational resources that can enhance your ability to create value. “Always desire to learn something useful,” by Sophocles. Where to find marketing...
Marketing 101 – Market Research

Marketing 101 – Market Research

FIRM FIXED IDEAS Marketing 101 Market Research Insight Marketing research is extracting data and insights from customers, the market, competitors, and producers, in order to create marketing opportunities. “Research is to see what everyone else has seen, and think...
Careers in Marketing

Careers in Marketing

Careers FIRM FIXED IDEAS Marketing Careers Categories A look marketing careers in the industry and what kind of work is involved as a marketer. “A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs Marketing careers can be broken...
What is My Definition of Marketing?

What is My Definition of Marketing?

Definition FIRM FIXED IDEAS Definition Marketing Sales Marketing is value creation achieved by communicating a specific offer to a specific audience. Communicate the truth, “A lying tongue hateth those that are afflicted by it; and a flattering mouth worketh ruin.”...