by Kevin Dieny | Oct 17, 2019 | Content
Blog FIRM FIXED IDEAS Attribution ModelsMulti-ChannelTracking Original post. Businesses who understand their complete customer journey can capitalize on opportunities and unlock the full set of experiences which lead to more sales. Let’s break out the chalk and...
by Kevin Dieny | Feb 21, 2017 | Content
Education FIRM FIXED IDEAS Resources Marketing Education How to become a better marketer by actively pursuing the educational resources that can enhance your ability to create value. “Always desire to learn something useful,” by Sophocles. Where to find marketing...
by Kevin Dieny | Feb 15, 2017 | Acquisition, Content
FIRM FIXED IDEAS Marketing 101 Market Research Insight Marketing research is extracting data and insights from customers, the market, competitors, and producers, in order to create marketing opportunities. “Research is to see what everyone else has seen, and think...
by Kevin Dieny | Feb 13, 2017 | Acquisition, Content, Monetization
Careers FIRM FIXED IDEAS Marketing Careers Categories A look marketing careers in the industry and what kind of work is involved as a marketer. “A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs Marketing careers can be broken...
by Kevin Dieny | Feb 8, 2017 | Acquisition, Content, Monetization
Goals FIRM FIXED IDEAS Marketing Plan Goals Strategy A marketing plan is a detailed guide comprising the marketing activities for a company during a period of time in order to achieve specific goals. Working together, “Growth is never by mere chance; it is the result...
by Kevin Dieny | Feb 7, 2017 | Content
Definition FIRM FIXED IDEAS Definition Marketing Sales Marketing is value creation achieved by communicating a specific offer to a specific audience. Communicate the truth, “A lying tongue hateth those that are afflicted by it; and a flattering mouth worketh ruin.”...
