Unifying the User for Marketing Attribution

Unifying the User for Marketing Attribution

Blog FIRM FIXED IDEAS Unifying UserMarketing AttributionGoogle Data Studio How to unify marketing insights from silos of data so you have a complete picture of the customer journey. To unify the user for marketing attribution requires a unique identifier across the...
Marketing 101 – Position and Perceptual Mapping

Marketing 101 – Position and Perceptual Mapping

FIRM FIXED IDEAS Marketing 101 Positioning Map Perceptual Map Marketing position and perceptual mapping is a valuable tool used in research to visually represent the comparative metrics and dimensions of products, brands, and services. “When you throw dirt, you lose...
Marketing Analysis with Excel – Index Match

Marketing Analysis with Excel – Index Match

Monetization FIRM FIXED IDEAS Marketing Analysis Index Match Function Excel A walk-thru of marketing analysis with Excel using the Index Match functions for up to date and dynamic data across cell ranges. “[The files] they’re *in* the computer?” – Hansel in Zoolander...