FIRM FIXED IDEAS
A look marketing careers in the industry and what kind of work is involved as a marketer.
“A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs
Marketing careers can be broken down into the categories similar to the way I’ve organized my blog: acquisition, content, and monetization. As much one may want to lump sales into marketing I will not be including sales. What I will be including are modern careers from a snapshot of the jobs market that currently exists.
Plenty of business and news articles will tell you that marketing is a great career based on the earning potential, that it lends itself to entrepreneurship, and that anyone can do it. I want to stress a fact right here and now that although there is truth in those statements it is competitive, often upside down, and to succeed you need to know an important secret.
Acquisition Marketing Careers:
- Paid Per Click/Search Marketing
- Social Media Marketing
- Digital/Local Marketing
- Online/Web Marketing
- Analysis/Research Marketing
Content Marketing Careers:
- Search Engine Optimization Marketing
- Email/Editor/Writer/Blog/Videographer/Photography/Graphic Arts Marketing
- Event Marketing
- Brand Marketing
- Public Relations Marketing
Monetization Marketing Careers:
- eCommerce Marketing
- Product/Service Marketing
- Customer Service Marketing
- CRM Marketing
- Business Intelligence Marketing
These careers each have their own individual career paths – some start as coordinators, some as associates, and others as titles unrelated to marketing. In the end most careers plateau at the manager stage and then you are required to move upward to director; overseeing multiple or various channels of marketing. Specialization is a route that many take to further dive into one of the categories.
If you are thinking about a career in marketing I would point out that you must be ready to tackle the competitiveness and skill floor required. Do it all! I would explore all the areas and see what suits you best. After you have a good idea of what you will like – specialize, take courses, get certified, educate, and learn everything you can to strengthen your resume.
Finally the secret I mentioned at the beginning is this: Finding a career in marketing is similar to finding a career in entertainment. “It’s not what you know, but who you know,” if you’ve ever heard that adage it 100% applies to marketing.
If you know someone who can get you an interview with a marketing position you are way ahead of the pack. My first job took over 1000 resumes, over 300 phone interviews, 30 in person interviews, 6 second or third in-person level interviews, and multiple refusals from companies that turned out to be ‘sales’ pretending to be marketing.
With any job, be careful, be professional, take your time, and do your homework to prepare as best you can.