FIRM FIXED IDEAS
The top priority skills that every person in marketing should be working on and improving to make themselves more valuable.
“He who opens a school door, closes a prison,” – Victor Hugo
From my experience there are five essential skills in the industry that can have the greatest impact on your overall value. I built this list from first-hand experience and from the opinions of recruiters. If you have an industry; find that industry version of the following skills.
Not in any specific order:
- Continuing Education
- Dive into blogs, advanced education, marketing courses, conferences, and high quality books.
- Building Your Own Brand
- Give back, share what you know, do the part of the job you love and find sell your services, and also try new things.
- Email Standards
- Email deliverability is an overlooked asset – you need to be optimizing your emails with every send and deep dive into the smallest metrics, because they matter!
- Code Writing
- Customer Research
- Humble yourself and realize that you may have a very clear idea of your target customer but there will always be more you can learn. Continually refine your customer and adapt your marketing to fit.
These skills should help any marketer advance themselves – but it’s important to understand these are not a place anyone should start to learn marketing. Consider these advanced tips to keep marketers on the right path.