Articles centered on helping marketers improve their acquisition, content, and monetization using information, data, and best practices.
If you are not using UTM’s in your marketing links… get on it! If you are, use this as a refresher to ensure that you are efficiently using UTM’s the right way. I say right way, but what I am about to share is the best practices for using them in any marketing plan.
The important concept behind marketing saturation is entropy. Entropy is the phenomenon of natural decay or a decline over time. Just like in marketing, all of the business activities will slowly perform worse and worse, on average. Usually saturation follows a normal distribution; once it hits its peak it undergoes an entropy and will constantly decline. The more frequently someone is hit with the same message, after a point, it will preform worse and worse.
One of the issues that crops up in every organization is when everyone has different priorities for tasks and views the weights attached to those tasks differently. Unity is when everyone has a somewhat uniform perspective within the company at any given time. Meetings are held to unify us, special events, group activities, projects, inter-department meet ups, it’s all been strategically created with the goal of unifying everyone.
Excel is a wonderful marketing analysis tool and is one of those universal tools to work with data. When I was working for an agency with multiple clients we struggled to find an affordable business intelligence solution for an agency with multiple clients. Everything kicked off in Excel.
Working at a Marketing Agency means that you will often get tasks and jobs that seem far above you or way beneath you. I had come to assume that installing a UTM Tracker like Google Tag Manager was pretty far underneath my skillset. I even scoffed that anyone could do it – so why should I?
The five point setup for Google Adwords helps evaluate if your marketing plan is focused. Focus is a big part of segmentation for marketing because we only want to target and produce content for segmented audiences to maximize their engagement.
Digital marketing analysis can be broken down for beginners and the advanced but only if we are talking about the key performance indicators. If you want insight you need data and not all data is the same you need the right metrics.
From my experience there are five essential skills in the industry that can have the greatest impact on your overall value. I built this list from first-hand experience and from the opinions of recruiters. If you have an industry; find that industry version of the following skills.
To start, you need a goal or an objective of what you would like to learn. Narrowing that simple answer down can seem overwhelming. My advice is to step into the realm of your best customers and write down all the ideas you have for persuading that kind of person.
My experience with marketing research was first in college during a market research class taught by the owner of a local research firm. The class was great because it stressed one of the most important considerations of marketing: be specific.