Marketing 101 – Saturation

Marketing 101 – Saturation

Blog FIRM FIXED IDEAS Marketing 101 Marketing Saturation Innovation Marketing Saturation is how exposed a consumer is to your messaging and likely to ignore it. “Stand out, without sticking out.” – Friend The important concept behind marketing saturation is entropy....
Marketing 101 – Position and Perceptual Mapping

Marketing 101 – Position and Perceptual Mapping

FIRM FIXED IDEAS Marketing 101 Positioning Map Perceptual Map Marketing position and perceptual mapping is a valuable tool used in research to visually represent the comparative metrics and dimensions of products, brands, and services. “When you throw dirt, you lose...
Marketing 101 – Market Research

Marketing 101 – Market Research

FIRM FIXED IDEAS Marketing 101 Market Research Insight Marketing research is extracting data and insights from customers, the market, competitors, and producers, in order to create marketing opportunities. “Research is to see what everyone else has seen, and think...