Marketing 101 – Position and Perceptual Mapping

Marketing 101 – Position and Perceptual Mapping

by | Apr 3, 2017 | Monetization

FIRM FIXED IDEAS Marketing 101 Positioning Map Perceptual Map Marketing position and perceptual mapping is a valuable tool used in research to visually represent the comparative metrics and dimensions of products, brands, and services. “When you throw dirt, you lose...