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How to Generate Hot Sales Calls from PPC Campaigns While Staying ROI Positive

You are tasked with what seems impossible: “Generate hot sales calls from a PPC campaign while staying ROI positive.” If you worked at a marketing agency, then this would probably be in your everyday tasks while working with clients. But unless “Advertising,” “PPC,” “Traffic,” or “Affiliate” is in your job title, then I’m sure you have other things to focus on besides trying to generate calls from digital advertising.

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