You can deploy certain tricks to track users across domains, devices, browsers, and time but there are limitations in tracking codes. Since you are limited to what you are currently using, let’s attempt to solve the problem of tracking consumers onto your competitor’s website with what you are already using.
You are tasked with what seems impossible: “Generate hot sales calls from a PPC campaign while staying ROI positive.” If you worked at a marketing agency, then this would probably be in your everyday tasks while working with clients. But unless “Advertising,” “PPC,” “Traffic,” or “Affiliate” is in your job title, then I’m sure you have other things to focus on besides trying to generate calls from digital advertising.
The difference between software speech analytics and human call processing is wide, but there are improvements. Technology has come a long way in the past 40 years making enormous leaps in speech analytics.
Here was the problem: how do I store and pass marketing attribution data into my CRM from those channels that simply assisted in the conversion to prove their value?
To unify the user for marketing attribution requires a unique identifier across the discrete silos of data in order to merge them. Sometimes you have a lot of data that can be merged but possibly not 100% of it.