Resources
Content to help you learn, improve, and understand analytics.
Campaign Naming Tool
Helps you lay out your campaign name components into a readable format for use in campaigns so you have a uniform structure to all of your campaigns.
SHEETS (XLS) <6kb filesize
UTM Builder
Helps you add customized UTM parameters to your links quickly and easily so you can track clicks on any marketing activity online. When opening the sheet in Google Sheets, click File > Make a copy, and save it to your own drive so you can edit and use the tool. You also might need to allow the script permissions in order to use the reset script that is built in.
SHEETS (XLS + Script) <9KB Filesize
Custom Cookie Tracking
Helps you track attribution of your cookie’d visitors from your marketing activities.
CODE (Javascript) <1mb filesize
Modified Customer Avatar Worksheet
A worksheet to help you craft your customer avatar – modified from original by Digital Marketer.
WORD (.DOCX) <1mb filesize
Messaging Magnifyer
Helps you craft targeted messaging that resonates with different segments of your advertising audience.
WORD (.DOCX) <1mb filesize
Consulting Marketing Plan Template
Complete marketing plan template for freelance and consultative marketers.
WORD (.DOCX) <5mb filesize