Resources

Content to help you learn, improve, and understand analytics.

Campaign Naming Tool

Helps you lay out your campaign name components into a readable format for use in campaigns so you have a uniform structure to all of your campaigns.

SHEETS (XLS)    <6kb filesize

UTM Builder

Helps you add customized UTM parameters to your links quickly and easily so you can track clicks on any marketing activity online. When opening the sheet in Google Sheets, click File > Make a copy, and save it to your own drive so you can edit and use the tool. You also might need to allow the script permissions in order to use the reset script that is built in.

SHEETS (XLS + Script)    <9KB Filesize

Custom Cookie Tracking

Helps you track attribution of your cookie’d visitors from your marketing activities.

CODE (Javascript)    <1mb filesize

Modified Customer Avatar Worksheet

A worksheet to help you craft your customer avatar – modified from original by Digital Marketer.

WORD (.DOCX)    <1mb filesize

Messaging Magnifyer

Helps you craft targeted messaging that resonates with different segments of your advertising audience.

WORD (.DOCX)    <1mb filesize

Consulting Marketing Plan Template

Complete marketing plan template for freelance and consultative marketers.

WORD (.DOCX)    <5mb filesize